KFRRR CO, FOUNDED BY INDEPENDENT ARTIST LAY, IS A CREATIVE STUDIO BLENDING GRAPHIC DESIGN, VISUAL ARTS AND TREND RESEARCH INTO BOLD, PLAYFUL PROJECTS. GUIDED BY A “DRAFTS AND CRAFTS” METHOD, IT EMBRACES RAW, EVER-EVOLVING AESTHETICS ROOTED IN UNDERGROUND CULTURE. A REFLECTION OF LAY’S VISION AND GEN Z’S FREE-SPIRITED EDGE — WITH FRESH WORK ON THE WAY.